Archive for November, 2010

Rachel Carter to Co-Author Premier Vermont Guidebook

Monday, November 29th, 2010

Charlotte, VT – Rachel Carter, owner and principal of the Vermont public relations, social media, and grassroots marketing business, Rachel Carter PR, is working with respected travel writer, Christina Tree, to co-author the 13th edition of Vermont, An Explorer’s Guide slated for publication in 2012.
 
Rachel, known for her travels across the state in the nationally recognized Vermont Vibes Blog will be documenting her guidebook research and adventures on the Vermont Vibes Blog new website – www.vermontvibesblog.com.  
 
As the media landscape Rachel often speaks about to Vermont businesses continues to shift, she has launched a new website offering both professional and amateur Vermont media a web based news feed at www.rachelcarterpr.com.
 
“It’s great to work with someone already so familiar with and enthusiastic about Vermont, especially a person who can bring the perspective of a blogger to exploring this exceptional state in depth,” Chris Tree observes.
 
Chris Tree launched the Explorer Guides series for Countryman Press more than 30 years ago.  In 1983 Vermont, An Explorer’s Guide, was the first guidebook to the Green Mountain State to include lodging and dining as well as attractions, activities, shopping and just about anything else of interest to resident or “from away” explorers.  She has regularly updated the guide and in the process has contributed dozens for articles about Vermont to the Boston Globe and for Yankee Magazine.  Chris and Rachel met at the 2010 Vermont Travel Industry Conference where they were both workshop presenters.  
 
Rachel is on the planning committee for the 2011 Vermont Travel Industry Conference being held in Burlington April 12th – 14th.  She is also a 2010 recipient of the Vermont Business Magazine Rising Star Award.
 
The Countryman Press is Vermont’s oldest name in publishing.  The company began in Taftsville, Vermont, in 1973 in Peter and Jane Jennison’s farmhouse kitchen.  In 1996 they became a division of W.W. Norton & Company, Inc., the country’s oldest and largest publishing house owned by its employees.  The Countryman Press retains its own identity with editorial and production offices in Woodstock, Vermont and publishes about 70 books per year, with over 350 books in print.  More information is available at www.countrymanpress.com.  
 
Rachel Carter PR is a public relations firm, based in Charlotte, Vermont, committed to working with Vermont companies, organizations, and small businesses to develop relationship based and individualized public relations programs encompassing the power of social media and the ingenuity of grassroots marketing.  Rachel Carter is the author of the Vermont Vibes Blog and works exclusively with Vermont businesses and organizations.  More information is available at www.rachelcarterpr.com.
 
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WPGDBAD3URNG

 

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Hinesburg Holiday Craft Bazaar

Saturday, November 20th, 2010

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Here I am at the Hinesburg Holiday Craft Bazaar with my bizarrely fanatic craft fair friend, Patty. I brought Patty to her first Vermont bazaar a few years ago and she admits she was afraid of my weird ideas. Now she is wildly addicted to anything with the words "craft" "local" and" "bazaar" – so, here we are!

Bazaars started in Greece and Turkey and have trickled down to good ol’ Vermont. The Hinesburg Bazaar benefits the community of Hinesburg and local Hospice.

I spent $18 – Patty said next year we need VIP!

The Hinesburg Holiday Bazaar is held yearly the weekend before Thanksgiving at the town church. Many more bazaars are held in various Vermont towns during the holiday season. Patty says, "Bazaar it up!"

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The Future of the Dairy Industry in Vermont is NOT Bleak!

Friday, November 19th, 2010

South Royalton, VT — The future of dairy farming in Vermont WILL NOT be 25 or 30 large farms in Addison, Franklin and Orleans counties trying to compete with farms in the mid west and west milking 5,000 or 10,000 cows as some dairy industry insiders would lead you to believe.  The commercial dairy industry is rapidly consolidating and commercial dairy farms are becoming ever and ever larger.  I recently spoke with a dairy farmer from the Snake River Valley in Idaho.  He told me that within a five mile radius of his farm there are 400,000 dairy cows and one of the neighboring dairy farms milks 70,000 cows in SEVEN 10,000 cow barns.  That farm produces well over one billion pounds (116,000,000 gallons) of milk per year.  The United States needs less than 150 farms that size to produce all the cheap milk to meet consumer demand.
 
The average dairy farm in Vermont milks 100 cows.  How can we possibly compete with 70,000 cow farms!
 
Forget about how and ask yourselves why?  So Vermont dairy farmers can keep producing lots of cheap milk for suburban and urban markets and selling it for wholesale prices that don’t even cover their operating costs?  So the milk can continue to be trucked out of Vermont, helping to fuel the endless bickering between the commercial dairy industry and those who desire to sell milk direct from farms in local communities?
 
The natural future of the dairy industry in Vermont is the cultivation of local, micro-dairy and farmstead dairies that today can have the option to produce raw milk or on-the-farm pasteurized milk due to innovative technologies being developed right here in Vermont.  Let Vermonters lead the way with small local dairies producing milk for their friends and neighbors as we have done with our inspirational localvore food movement as well as our nationally recognized sustainable living, buy local, and smart growth commitments.  
 
Micro dairy farms work because they can limit production to match demand, eliminating over production and waste through a reverse economies-of-scale milk production model.  Four grazing, hillside Vermont dairy cows can supply up to 60 families with farm fresh milk.  In addition, micro dairy farms require very little time to operate and do not dominate a farmer’s life, allowing for diversification of farmstead income options – a perfect mix to the strong and steady localvore movement here in Vermont.  Today keeping and milking four cows is no more difficult than having a couple of horses or a few sheep. And a carefully managed small herd dairy can actually be profitable!
 
What a wonderful opportunity we have to embrace a bright future for Vermont dairy farms – let’s do it – let’s bring those cows back home – happy and serving our own local Vermont towns – not just smiling in artwork.  Let the future of the dairy industry in Vermont be 1000 micro dairy farms or "small herd dairies" producing farm fresh milk for their local communities located throughout the state. These farmstead dairies will be milking two, four or maybe six cows on a part-time basis and providing the farmers who operate them with a solid supplemental income that, along with the milk they produce, will stay safely in Vermont.  Our cows will once again graze the fields and hillsides of Vermont and our fabled working landscape will once again truly be a working one.  
 
Written By: Steven Judge, the founder and owner of Bob-White Systems – the John Deere of the farmstead dairy industry located in South Royalton, Vermont and at www.bobwhitesystems.com.  

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Thank You Vermont for Helping Rising Stars

Friday, November 5th, 2010

On behalf of Rising Stars in Vermont, whether recognized by the recent Vermont Business Magazine award or not, I would like to say thank you.   I feel privileged to be included as one of the 40 Rising Stars under 40.  Too often we hear about efforts to keep young people from leaving our state to pursue meaningful careers, but not enough about support systems to help those of us who choose to grow our careers right here in Vermont.  I know many of these talented movers and shakers make it happen here due to our gumption, hard work and endurance.  In addition, we feel gratitude for the support we got along the way, right here in Vermont.  

I spoke with several “Rising Stars” during the award ceremony at the Comfort Suites Sunset Ballroom last night and we discussed our gratitude.  We all felt that our success is due in part to a variety of opportunities which strengthen our character and professional development in Vermont.

“My Vermont-based education afforded me the opportunity to thrive as an individual and as a communications professional in our state’s ski industry.  Saint Johnsbury Academy and Saint Michael’s College educate the whole-person as well as the notion that to be engaged in community kindness is a way of life.  Thank you Vermont educators!”  
Jen Butson, Director of Public Affairs, Ski Vermont

“I credit much of my personal and professional success to the Miss Vermont Scholarship Organization.  I grew more in the year I spent traveling the state as Miss Vermont 2000 than I have in any other job and during any other time in my life.  As Miss Vermont, I was constantly exposed to new and challenging situations and forced to step outside my comfort zone.   I am most grateful to this organization for providing the young women of Vermont with a venue to earn scholarships for higher education while growing into successful leaders, participating in relevant community service, developing unique talents, and enhancing personal confidence, grace, and style.  You can find former Miss Vermont’s in every corner of the state, committed to making Vermont a better state in which to live and work”  
Hannah Nelson Manley, Director of Alumni Relations & Development, Lyndon State College

“I had the privilege of serving the City of Burlington through their Americorps*Vista program in 2005 with a focus on economic development issues.  Through the opportunity that CEDO (Community and Economic Development Office) provided I was able to gain community and non-profit connections that are invaluable to my business today.”
Amy Kirschner, Founder, Vermont Sustainable Exchange

As for me?  Starting a business at the age of 30 was scary and required bravery and strength at an age when you are starting to realize you are not invincible.  Health coverage was my number one fear and when I learned about, applied for, and was accepted into the Green Mountain Care family of health plans, the peace of mind that fell over my well-being allowed me to focus on building my business, instead of worrying about what would happen if I got sick.

There are a lot of services and institutions available for Vermonters that are not always in the upswing of public sentiment.  Without assistance, young people in this day and age do not typically have the means and security that came in years past.  Support for building a career and reaching maximum potential should not end after formal education, but should be available so future Rising Stars under age 40 can continue to grow and make an impact on Vermont because in terms of right now – we are the future.

Rachel Carter owns Rachel Carter PR, a public relations, social media, and grassroots marketing firm located in Charlotte, Vermont and at www.RachelCarterPR.com.  Rachel, along with all women quoted in this article are recipients of the 2010 Vermont Business Magazine Rising Star Award.

 

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